A Cool Resource

AI is creating a world in which data is no longer static. Historically, many consultative businesses were built on a simple premise: certain data wasn't readily available to the customer. The market in question was opaque. I call this the "opacity trade." The stock market used to work this way. When I got into commercial real estate in the late 1980s, it did too, built around a service provider who had information and a customer who didn't.

What's changed? Information is now ubiquitous. Quality varies, but customers can get decent data on any market just by using AI. The value of consultative advisory isn't in providing data anymore. It's in knowing how to pull critical insight from that data, and how to apply strategy to it in a way that maximizes client benefit.

We built a website, www.tenantsee.co, as a place for office occupiers to engage with data the modern way. Say you want to know what a new office might cost in San Francisco's Financial District. Go to tenantsee.co/createyouroffice, answer 7 simple questions, and Cushman & Wakefield's market data goes to work for you.

Why give this away, with no obligation to retain us? Because building your optimum office environment is about far more than the data that defines a market. Our job is to help you navigate that data to maximum effect. This tool is just a place to get frontend perspective on what to expect. It's how we activate our data to help you think better. Check it out, and let us know what you think.